Wii Spray

The future looks promising with technology like this. The ability to manipulate digital media gets easier every day. Check out what type of impact things like this might have on advertising as well; In Japan they are already taking advantage of interactive billboards by allowing the crowd passing by to use their cell phones to compete in a game against other people.

Combining the ability to “paint” on media or play/participate in media/ads may create a whole new opportunity for the consumer to really have a say in what type of products or services are promoted and produced for them.

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