Nike Sportswear colab – World Cup kits x national artists

Here’s a brief summary on these kits.

Six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to this partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit. “We wanted to include the kinds of apparel and accessories that would be in a footballers bag,” “They would be the same colors of on-field uniforms, but with the artists’ twists.” says Jarrett Reynolds, Nike Sportswear Apparel Design Director. In order to accomplish this, the Nike team asked artists contribute a badge, mascot, print and an alphabet in their handwriting style. Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.

So basically, Nike took some of the more prominent national teams, then took artists from those respective countries and let them have a go at creating something that is inspired by and for that country’s collection.

England
They were paired up with local James Jarvis. One of the stronger looks in the collection I think.



South Africa
Paired up with Cape Town native Kronk, the styles are good, but I think lacks focus and cohesion.


United States
Paired up with Mr. Cartoon from SoCal. I’m not a huge fan of the style, kind of lacks any obvious USA ties being all black and grey.



France
So Me, nee Bertrand De Langeron is a famous French illustrator. I think these kits really hit it. They feel really stylish and are still unmistakably French.






Netherlands
With Graffiti artist Delta, I think these and the French kits are the best ones. The orange and blue keep the national colors running through, but they look really good.





Brazil
The Brazil kits come from Artist Nunca which was “Inspired by Incan symbolism and a primitive style of graffiti called “Pixação.”





This last collection isn’t a part of the artists national team kits, but I really dig this. It’s the Brazil national kits, but instead of the bright and famous yellow, everything was done with black. Good look.

Via hypebeast and highsnobiety

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